Marketing Research
Free Lancer
Job Description
Job Tasks
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Prepare research reports.
Seek and provide information to help companies determine their position in the marketplace.
Gather organizational performance information.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Gather organizational performance information.
Analyze market conditions or trends.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Analyze consumer trends.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Establish business management methods.
Monitor industry statistics and follow trends in trade literature.
Monitor business indicators.
Analyze industry trends.
Measure and assess customer and employee satisfaction.
Conduct surveys in organizations.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Measure effectiveness of business strategies or practices.
Forecast and track marketing and sales trends, analyzing collected data.
Analyze market conditions or trends.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Discuss business strategies, practices, or policies with managers.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Analyze consumer trends.
Develop and implement procedures for identifying advertising needs.
Develop business or market strategies.
Direct trained survey interviewers.
Supervise employees.
Work Activities
Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others
Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.